Will profits turnover of brands and fashion ‘soar among the stars’ like they ‘soak up the sun’?
by Alexander Solomon
In the future, the latests designs could have arrived for another change of seasons on dizzying fanfares – from staging those needing models that preen with mobile phones to e-banners orchestrations, to phenomenal models flailing hands into the air, exposing wristarms.
Referring to the “Economic Impact of the Fashion Industry” a report by the Ranking Democrat Carolyn B. Maloney for the Joint Economic Committee, United States Congress, which stated according to the New York City Development Corporation (NYCEDC), up to 900 fashion companies headquartered in New York City, the largest retail market in the country with over $15 billion in annual sales, a significant business off the global $1.2 trillion worth of fashion industry.
“Dance and skip your hen partay in PJs and your Jimmy Choo
Stretch like you just don’t care with JPG and your Versace
Swing your LVs
Sway the Levi’s
Quick-turn to your Lo’reals
Wink and go bye, bye, bye..” quote the writer
At present, the projected R&D expenditure by High-Fashion Houses for next autumn/winter could somehow have anticipated how to accommodate the recognitive design standards, ethics and practises, that which also include sound marketing initiatives per demonstrated by the assigned/consigned designers.
Some questions arose from amongst industry speculators if a projected $11.2 Billion amount of investments into Avant Garde or Photographic, for near-futuristic fashion festivals in the big four – New York, Milan, London and Paris – be donned by major subscribership to motion graphics flashing and squirming on experimental materials; amongst else be possibly explored in Singapore, an platonic fashion state within Asia anticipating grips of high-margin orders for technotronic designs.
The latter within nearby regions, are Asian-implied fashion senses of Thailand, Vietnam, Cambodia, Laos, Myanmar, Nepal, Tibet, Mongolia and Bangladesh.
Perhaps, even suggestive runway shows that display ‘live’ ratings on audience responses to the likes of #OMG #LOL #CoolKids #CrazySexyCool.
But designers; youthful entry levels and insightful experts alike, may still ‘lack soul to have it sold ‘ – hence the style, market and retail.
Fashion TVs also seem to generate viewing trends based on designs in stocks – psychedelic, primacy, sci-fi or couture – as top models pre-awarded with the chance cards to catwalk the most glamourous runways, channel to the ‘air’ accordingly themed to the show.
The recommendations for this season from federal fashion world protocols are predicted to go either ways – on the branded classics or those which flow in parallel with colour concepts and alignment values.
True blue, red hot, pink of health, evergreen and what have you in the scheme of codes, a discerning society communicates the game of body language in fashionable ways, it has to be seen to be believed, as streetwalkers sashay down the golden mile.
Bring in the noise, this is the season to get loud.
[L]
Alexander Solomon is an independent industry commentator and the author of adventure novels ‘Aces High @ 23 Wall Street’ and ‘F-A-M-E ‘ze Great’. He has worked in Singapore Police Force, Singapore International Monetary Exchange, Singapore Exchange, Mediacorp and Philip Capital.
Alexander Solomon LLP 